Monday, February 27, 2012

U S West Signs $300 Million Agreement with Lucent Technologies To Increase Network Capacity for Data and Voice Services.

Companies Unveil Strategic Business Relationship Agreement

Designed to Speed Communications Technology Innovations

DENVER, April 19 /PRNewswire/ -- U S WEST (NYSE: USW) today announced a two-year strategic agreement between its telephone subsidiary and Lucent Technologies (NYSE: LU) valued at over $300 million for state-of-the-art switching telecommunications equipment, software, and professional services to enable U S WEST to offer a broader array of data and voice services to customers.

As part of the agreement, U S WEST will deploy 41 new 5ESS Digital Switches over the next two years, replacing analog central office switches and software in the network. The new technology is expected to allow U S WEST to:

-- Accommodate greater volumes of voice telephone calls as well as data

transmissions

-- Facilitate the installation of additional customers lines more quickly

and efficiently

-- Prepare for future customer services integrating voice, video, and data

over one network

The agreement provides for supplying 5ESS Switches for new central offices and accommodating growth in existing 5ESS central offices. All 14 states in U S WEST's territory are expected to benefit from the contract through additional 5ESS software upgrades and potential expansions. The amount of investment in each state will be determined based upon customer need and the business environment. The company currently has 5ESS Switches in service across its territory.

Along with its flagship 5ESS(R) Digital Switch Lucent also will supply software and Lucent Technologies NetCare professional services as part of the agreement. Lucent NetCare services include network design, engineering, installation and technical support.

"Lucent knows networks, and we have extensive experience supporting U S WEST in providing its customers the most advanced services through the 5ESS Switch platform." said Ave Elliott, Lucent regional vice president. "Lucent's 5ESS Switch, already a mainstay in U S WEST central offices, will facilitate a smooth transition from the circuit-based to packet-based networks necessary to handle the ever increasing data needs of customers."

Lucent's 5ESS Switch was the first to provide wireline and wireless, voice, video and data on the same switch platform. The switch's flexible platform offers diverse applications for Internet, ISDN, ADSL, local and long-distance services.

The contract is part of the company's plan to quickly deploy sophisticated new technology developed to more efficiently handle customers' growing demand for communications services.

In addition to the new upgrades, the two companies unveiled a strategic business relationship designed to speed communications technology innovations to U S WEST customers. The ground-breaking relationship is intended to be a "road map" for the two organizations' working relationship for delivering world-class communications products and services to U S WEST's customers.

Elliott indicated that both companies will utilize their expertise to focus on technology evolution initiatives, collaborate in the early test and evaluation of key voice and data products, shorten development times and focus on cost effectiveness.

U S WEST provides a full range of telecommunications services -- including wireline, wireless PCS, data networking, directory and information services -- to more than 25 million customers nationally and in 14 western and midwestern states.

Lucent Technologies, headquartered in Murray Hill, New Jersey, designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronics components. Bell Laboratories is the research and development arm for the company.

Safe Harbor Statement: This document contains statements about expected future events that are forward-looking and subject to risks and uncertainties. For these statements, we claim the safe harbor for "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Factors that could cause actual results to differ from expectations include: (i) greater than anticipated competition from new entrants into the local exchange, intraLATA toll, wireless, data and directories markets, causing loss of customers and increased price competition; (ii) changes in demand for U S WEST's products and services, including optional custom calling features; (iii) higher than anticipated employee levels, capital expenditures and operating expenses (such as costs associated with year 2000 remediation); (iv) the loss of significant customers; (v) pending and future state and federal regulatory changes affecting the telecommunications industry, including changes that could have an impact on the competitive environment in the local exchange market; (vi) a change in economic conditions in the various markets served by U S WEST's operations; (vii) higher than anticipated start-up costs associated with new business opportunities; (viii) delays in U S WEST's ability to begin offering interLATA long-distance services; (ix) consumer acceptance of broadband services, including telephony, data and wireless services; and (x) delays in the development of anticipated technologies, or the failure of such technologies to perform according to expectations. These cautionary statements should not be construed as exhaustive or as any admission regarding the adequacy of disclosures made by U S WEST. U S WEST cannot always predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. In addition, readers are urged to consider statements that include the terms "believes," "belief," "expects," "plans," "objectives," "anticipates," "intends," or the like to be uncertain and forward-looking. All cautionary statements should be read as being applicable to all forward-looking statements wherever they appear. U S WEST does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.)

Sunday, February 26, 2012

Lenovo Named One of the World's Most Reputable Companies, According to The Global RepTrak™ 100.

Lenovo announced that it has been named one of "The World's Most Reputable Companies," according to the Reputation Institute's 2011 Global RepTrak™ 100, a consumer study that assesses the reputations of the world's most prominent companies.

"Our long-term mission at Lenovo is to be one of the most well-respected and trusted personal technology companies in the world, and this recognition is a milestone for us in that journey," said Yang Yuanqing, chief executive officer, Lenovo. "We work tirelessly each day to deliver innovative products, serve our customers and partners and build a strong global culture of commitment and ownership. Our inclusion on the list of 'The World's Most Reputable Companies' demonstrates that our commitment to these areas resonates with key constituents worldwide, and we will continue to build on this momentum."

This recognition comes on the heels of Lenovo's rapid global business growth. The company is the fastest growing of the top five PC manufacturers worldwide for the sixth quarter in a row. In addition, for the eighth quarter in a row, Lenovo's growth exceeded the worldwide PC market as a whole. During the company's fourth quarter ending in March 2011, Lenovo's worldwide shipments increased 16 percent year-over-year, and for the first time, Lenovo surpassed $21 billion in annual revenue. This momentum is a result of Lenovo's "protect & attack" strategy which focuses on maintaining a stronghold in China while aggressively building brand awareness and presence in new and emerging markets.

The Global RepTrak™ assesses the reputations of the world's largest and most viable companies by surveying 47,000 consumers across 15 markets. The RepTrak™ model measures the health of a company's reputation across stakeholders, countries and industries, as well as seven key driver dimensions: products and services, innovation, workplace, governance, citizenship, leadership and performance.

For the latest Lenovo news, subscribe to Lenovo RSS feeds or follow Lenovo on Twitter and Facebook. About Lenovo Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) is a $US21 billion personal technology company serving customers in more than 160 countries, and the world's fourth-largest PC vendor. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

Keywords: Asia.

This article was prepared by China Weekly News editors from staff and other reports. Copyright 2011, China Weekly News via VerticalNews.com.

Research and Markets: Romania's Telecom Market to Grow To RON16.5bn ($5.0bn) In the 2010-2015 Period.

M2 PRESSWIRE-June 27, 2011-: Research and Markets: Romania's Telecom Market to Grow To RON16.5bn ($5.0bn) In the 2010-2015 Period(C)1994-2011 M2 COMMUNICATIONS

RDATE:27062011

Dublin - Research and Markets(http://www.researchandmarkets.com/research/19ea2c/romania_telecom_in) has announced the addition of the "Romania Telecom Intelligence Report - Intense Competition and Consolidation Continue to Drive the Market" report to their offering.

The Romanian telecom market contracted by 8.1% in 2010, from RON14.9bn ($4.9bn) in 2009 to RON13.7bn ($4.3bn) in 2010, as both residential and business customers implemented cost optimization strategies. In addition, the price wars among UPC, RCS&RDS and Romtelecom, aimed both at keeping existing subscribers as well as gaining new ones, had a negative effect on the overall revenue picture of the market. As economic recuperation slowly takes place, we expect Romania's telecom market to grow to RON16.5bn ($5.0bn) in the 2010-2015 period, at a CAGR of 3.7% in local currency terms, representing a cumulative service revenue opportunity of RON89.0bn ($27.0bn) at the same time.

We forecast that the investments in next-generation networks, spurred by regulatory activities and the implementation of the National Broadband Strategy, will result in a higher proliferation of broadband access both on the fixed and mobile side. Bundling of services, which is practiced by the majority of the operators, will accelerate the already pronounced fixed-mobile convergence trends.

Like other Central & Eastern European countries, the fixed telephony market is impacted by the shift to mobile telephony and VoIP services. Thus we expect the mobile segment to increase its share of the total revenue pie from 63% to 64%, also owing to growth coming from mobile Internet propelled by proliferation of 3G+ and the spread of smartphones.

Affordable, budget bundles continue to attract customers hit by the economic crisis, while high speeds and rich content remain important as competition intensifies in Romania, according to a new report.

Romania: Intense Competition and Consolidation Continue to Drive the Market offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and monitors the introduction and spread of new technologies.

Pyramid Research forecasts that the investments in next-generation networks, spurred by regulatory activities and the implementation of the National Broadband Strategy, will result in a higher proliferation of broadband access both on the fixed and mobile side, say Sylwia Boguszewska, analyst at Pyramid Research and author of this report. Bundling of services, which is practiced by the majority of the operators, will accelerate the already pronounced fixed-mobile convergence trends, she indicates.

Operators should take advantage of the National Broadband strategy and target the under penetration of broadband in rural areas. Mobile operators offer a range of laptops and netbooks, which, if bundled with mobile Internet subscriptions, are available at a discounted price. Pyramid expects bundling of netbooks with data access to become more prominent because operators will be targeting people without access to a PC or fixed broadband, especially in rural areas, indicates Boguszewska. As these are the areas with lower spending power, partnering with vendors such as Huawei or ZTE is an option for provision of affordable netbooks and dongles, notes Bogszewska. Having a well-diversified device portfolio, with low-cost smartphones, as well as attractive dual-SIM phones, will be key to success.

Key Topics Covered:

-Executive Summary

-Market and Competitor Overview

- Romania in a regional context

- Economic, demographic and political context

- Regulatory environment

- Demand profile

- Service evolution

- Competitive landscape

- Major market players

-Segment analysis

- Mobile services

- Fixed services

- Pay-TV

- Convergence

-Identifying Opportunities

For more information visit http://www.researchandmarkets.com/research/19ea2c/romania_telecom_in

Source: Pyramid Research, Inc.

CONTACT:

Research and Markets

Laura Wood, Senior Manager,

press@researchandmarkets.com

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

PRIME TIME FOR WOMEN'S BOOKS; Maybe it's the rise of book clubs, or graduate programs, or Oprah. But great books by women just keep coming and coming.(VARIETY)

Byline: LAURIE HERTZEL; STAFF WRITER

Special to the Star Tribune

The controversy started last fall, when novelist Jodi Picoult voiced loud annoyance that Jonathan Franzen was getting more attention than most female writers typically get.

It continued when the women's literary group VIDA voiced louder annoyance after determining that most book reviews are written by men, and most of those reviews are of books also written by men. (The New York Times, for instance, reviewed 283 books by women last year -- and 524 by men.)

There was so much outrage you might have missed the quiet evolution that was going on, sort of off to the side: the rise in the number of interesting, intelligent novels written by women. It's been a steady, strong growth over the past several years.

We're not talking about romance novels, or sassy, consume-it-in-one-bite chick lit. And we're not talking, exactly, about Pulitzer- or Booker-winning stuff by the likes of Jennifer Egan or Hilary Mantel. We're talking about something in between -- thoughtful and entertaining fiction, written by women and (let's face it) read primarily by women.

"It does seem like there's a huge growth of multitalented female writers who are coming out with books on this level," said Michael Taeckens, a senior publicist for Algonquin Books of Chapel Hill, N.C. "I think there are a lot of readers who don't really want to read chick lit -- not that there's anything wrong with that, but they're looking for something more. At the same time, they're not looking for the next 'Finnegan's Wake.'"

In recent years, Algonquin has published a flurry of such books by women -- the bestselling "Water for Elephants" by Sara Gruen, "Pictures of You" by Caroline Leavitt and "A Friend of the Family" by Lauren Grodstein, to name a few. Taeckens came up with many other titles, published by others, without even pausing to think.

"'The Help,' by Kathryn Stockett. 'Major Pettigrew's Last Stand.' Writers like Alice Hoffman and Jacqueline Mitchard and maybe even Anne Lamott and Sue Miller fall into this category," he said. "It seems like there are now, within the past two years or so, a lot more of those Anne Lamotts and Sue Millers out there."

Taeckens isn't sure if more women are writing these books, or if publishers are just more open to publishing them. "It might be a demand in the marketplace," he said. "There's a really big thirst for this kind of book. I think book clubs definitely play a huge role in it, and independent booksellers, as well. It's really nice to see. There are a lot of talented writers out there."

The Internet, and Oprah

Ellen Akins, a novelist and college instructor, agreed. "I think it is increasing as women go through MFA programs and study writing more," said Akins, who has won the Whiting Award and an award from the American Academy of Arts and Letters and teaches in Fairleigh Dickinson University's MFA program. (She also reviews books for the Star Tribune.)

These books are about homey, intimate things: relationships, friendships, things left unsaid, decisions to be made -- "books about feelings for educated women," Akins calls them.

"I don't think women are suddenly more talented," she said. "I think there's just more access and more attention. It came together with a better reading public, too, a better audience for those books.

"And I would put Oprah into the mix, too, frankly. She single-handedly increased that audience."

The Internet, with blogs, virtual book clubs, Twitter, Facebook and sites devoted to reading, such as Goodreads and Shelfari, has also played an enormous role.

"The online culture is really important for book buzz," Taeckens said. "This is a place where people get an awful lot of book recommendations."

Word of mouth -- virtual or actual -- has made the fortune of many of these books, such as "The Guernsey Literary and Potato Peel Pie Society," which became a bestseller through indie booksellers passionately hand-selling it, and book clubs championing it.

Susan Gilbert-Collins, who grew up in South Dakota and was educated at the University of Minnesota, is the author of "Starting From Scratch," a novel about a young woman grieving her mother's death.

"My awareness of how many women are reading has really grown since this book has come out," she said. "It's interesting, because I didn't think a lot in terms of women's fiction until I actually had an agent. She started using the term 'women's fiction,' and I found it a little unsettling at first. I love fiction, any fiction that's good, but then I started realizing that women are really the biggest readers out there of fiction. And book clubs -- I started to realize how important they are. I hadn't thought of it as such a far-reaching phenomenon. My awareness kind of blew open a little."

Still, Gilbert-Collins is not sure if there are more women writing, or just more writers overall. "I think there are so many serious people trying to write, maybe because of MFA programs, I don't know. I wonder if women are sort of gaining confidence for some reason. It's a risk, to write.

"My agent commented last summer that the quality she receives -- and she receives a lot of women's fiction -- is so high she can afford to be really picky right now."

Good news for readers, though not necessarily for writers. And for reviewers? Who knows? Maybe VIDA's next report won't be as bleak.

Laurie Hertzel is the Star Tribune books editor. She is at 612-673-7302.

THE LUCK OF THE BUTTONS

By Anne Ylvisaker

When I finished reading "Dear Papa," Anne Ylvisaker's first fiction book for young readers, I couldn't wait for what she might write next. I haven't been disappointed. My recommendation for summer reading is her third and latest book, "The Luck of the Buttons." No matter your age (I have an AARP card), this book is a delight. Tugs Button, the protagonist, will take you on a wonderful romp. Ylvisaker's prose reads like poetry as she creates beautiful images that never feel contrived or self-conscious. If I could afford it, I would buy this book for everyone I know who knows how to read.

Eunice Jensen, Anoka

A TRIO OF IDEAS

Good summertime reads: "Water for Elephants" (Sara Gruen), "The Help" (Kathryn Stockett) and "Prayers and Lies" (Sherry Wood Emmons). Great dialogue, complex characters, engaging plots. Who could ask for more?

Carrie Magnuson, Minneapolis

The Autobiography of Mark Twain

By Mark Twain

It has been on my nightstand since Christmas. I think summer will be a great time to travel into the past with an excellent narrator.

Donna Ruud, Andover

CUTTING FOR STONE

By Abraham Verghese

"Cutting for Stone" is my hands-down, highly recommended book for summer reading this year. The first page captured me and held me prisoner until the story ended. Honestly, until I finished it, I didn't want to do a single other thing except read this book! It is the book I offer to customers in our bookstore who are looking for an engaging, well-written story. (Of course, Chris Cleave's "Little Bee" is pretty terrific, also.)

Susie Fruncillo, White Bear Lake

THE LAKE OF DREAMS

By Kim Edwards

I have been an avid reader since I was a young girl, 10 or so (now 84), so I feel well qualified to recommend a book or three for summer reading at any time. First choice: "The Lake of Dreams," by Kim Edwards (the gal who wrote "Memory Keeper's Daughter," which I also loved). Second choice: "A Reliable Wife," by Robert Goolrick. You can't go wrong on any of these. Keep you page-turning!

Shirlee Heinz, Minnetonka

SUDDENLY, SOME IDEAS

Summer is catch-up and on-the-go reading for me. Camping. Beach. Travel. Fast and light. Into my book bag goes "Sudden Fiction: American Short-Short Stories," "New Sudden Fiction: Short-Short Stories," "Sudden Fiction International: 60 Short Stories," and "Flash Fiction Forward: 80 Very Short Stories." These books contain a variety of stories by familiar and new authors. All quick reads. "Sudden Fiction: American Short-Short Stories" has a marvelous afterword with brief essays by the authors about the traditional short story and the new form.

Carol Cochran, Minneapolis

THE LOON LAKE FISHING MYSTERIES

By Victoria Houston

Great summer reading. The characters, retired dentist Paul Osborne and police chief Lewellen Ferris, solve murders and do a little fishing when time allows. The setting is northern Wisconsin. I have read the first 10 books. Another should be available soon. The first one was "Dead Angler." The following "Deads" are very entertaining. As a mystery lover, I am hooked.

Sue Hanson, Bloomington

WHERE THE GOD OF LOVE HANGS OUT

By Amy Bloom

If you like Raymond Carver, Amy Bloom's "Where the God of Love Hangs Out" is terrific.

Orval Lund, Winona

SARAH'S KEY

By Tatiana de Rosnay

A favorite summer read is "Sarah's Key." You will not forget this well-written, compelling masterpiece. So profound it is hard to put down. You deserve to read this.

Fran Simonson, Edina

COMING OF AGE

A couple of my favorite summer novels are "Summer of '42" by Herman Raucher, and "City Boy" by Herman Wouk. Both are hilarious coming-of-age guy-centric love stories. Unfortunately these gems seem to go in and out of print, but they're both easy to find used.

Kurtis Scaletta, Minneapolis

COMING OF AGE, PART TWO

For the summer I am recommending two coming of age books: "The Gate at the Stairs" by Lorrie Moore -- honest evocation of someone going off to a new world in college; and "Brooklyn" by Colm Toibin -- heartfelt story of the time after World War II when young people all were trying to find their way in a world so changed. For short story, "Both Ways Is the Only Way I Want It" by Maile Meloy, and for historical novel "The Great House" by Nicole Krauss took my breath away.

Pam Kearney, Edina

DANDELION WINE

By Ray Bradbury

It takes place in the summer of 1928 in a small town in the Midwest: thought-provoking, slightly magical stories of the people who live there as seen through the eyes of 10- and 12-year-old brothers.

Karen Kandik, Minneapolis

THE GARDEN OF EDEN

By Ernest Hemingway

His best work, IMHO. Yes, it was unfinished when Hemingway died, but it doesn't read that way. For my money, it brilliantly captures writing, an unstable partner, and a mutual decision to invite a third party into the relationship -- and how these three elements ricochet off each other toward catastrophe. As for why in the summer, "Eden" is set in the French Riviera during summertime, and every aspect of the story feels soaked with the heat and the sunshine and the ocean air.

Matthew Tiffany, Brunswick, Maine

Big Wheat

By Rich Thompson

Though set in the fall harvest season, local writer Rich Thompson's mystery, "Big Wheat," is a very satisfying read. Taking place in the early 20th century at the advent of mechanized threshing, the book has a tight plot, great characters, and is well-researched.

Barbara DaCosta, Minneapolis

A MOVABLE FEAST BY ERNEST HEMINGWAY

Wine, sun, Europe. Tough to beat.

Jeff O'Neal, Brooklyn, N.Y.

LITTLE BEE

By Chris Cleave

Unputdownable. Also, "Incendiary," by the same author, which I've just picked up. Seriously good writing; but topics are anything but light. Perfect for that summer afternoon at the lake.

Julie Muehlberg, Minneapolis

ENCHANTED APRIL, ELIZABETH AND HER GERMAN GARDEN

By Elizabeth von Arnim

I re-read these books every summer. The latter is perhaps my favorite: Her daughters are named April, May, June, her husband is never referred to by name but is always called "the man of wrath." Jerome K. Jerome's "Three Men and a Boat" is also a fun summer read.

Betsy Vinz, Moorhead

THE GREAT GATSBY

By F. Scott Fitzgerald

I love re-reading Gatsby in summer. And I'm a big Raymond Carver fan, as well as a Raymond Chandler (Phillip Marlowe) fan.

Chuck Leddy, Boston

GONE WITH THE WIND

By Margaret Mitchell

The Civil War began 150 years ago, and this year is the 75th anniversary of the publication of "Gone With the Wind." Our book club is taking the entire summer to read it.

Barbara Wright Carlson, Mounds View

HARRY POTTER, START TO FINISH

I'm going to be reading all the Harry Potter books (for an All-Harry Potter Books Bars meeting in July). And they definitely make me think of summer. They all begin and end in summer, and I had to dodge spoilers for two weeks after I bought book seven so I could take it up to the lake for the week and read it nonstop.

Linda White, Maplewood

RIVETHEAD: TALES FROM THE ASSEMBLY LINE

By Ben Hamper

You'll laugh and cry, and in today's economy you could be next!

Danny Klecko, St. Paul

ERAGON

By Christopher Paolini

I read it and its sequel, "Eldest," during the summer when I worked at my school dining commons. It still brings memories of sitting by the school swimming pool on hot days.

Wathira Nganga, Haledon, N.J.

UF STUDY: COLLEGE-AGE FACEBOOK USERS REACT NEGATIVELY TO SITE'S ADS.

GAINESVILLE, Fla -- The following information was released by the University of Florida:

Customers often "like" businesses on Facebook, but when it comes to those companies' ads on the social networking site, "dislike" is closer to the mark, says a University of Florida study of college-age users.

The survey, conducted by advertising Professor Jon D. Morris with graduate students Qinwei "Vivi" Xie and Meng Zhang, shows that while college-age users reported positive feelings about business pages on Facebook, sponsored posts and banner ads were viewed as intrusions.

Believed to be the first of its kind, the study was chosen for presentation at Berlin's International Conference on the Arts in Society this month, and was recognized as the top faculty paper at the Association for Education in Journalism and Mass Communication Southeast Colloquium in March.

With businesses on track to spend more than $3 billion on Facebook in 2011, up 55 percent from last year, information on how users perceive the ads could help businesses reach customers without alienating them, Morris said.

"Companies are directing a lot of money to Facebook without a clue of what's effective," he said. "People consider Facebook a private space, and they don't like ads that feel intrusive."

Xie and Morris surveyed 320 graduate and undergraduate students who were active Facebook users. The web-based questionnaire covered three types of business presence on the site: News Feed ads, which appear as posts on a user's Facebook home page along with friends' status updates; banner ads, which appear on the right side of the page; and business profile pages. The three are collectively called Facebook Social Ads.

Business profile pages were the only type of advertisement that received positive ratings. News feed ads, which include posts from companies the user has actively "liked," garnered more attention than banner ads, but still elicited negative feelings, according to the survey responses. Despite negative feelings toward overt ads, the survey showed that users are reluctant to pay a small monthly fee to use Facebook without advertising content.

Xie said she found it surprising that News Feed ads, which are generated through preferences expressed by users and their friends, would fare as poorly as banner ads when it came to emotional response.

"News Feed ads got more attention than banner ads, but they weren't having a positive emotional impact," she said.

The study marks what Xie and Morris believe to be the first academic survey of college students about Facebook Social Ads. Most of the previous studies of college students' Internet and social network use have dealt with privacy concerns, Morris said.

Xie would like to follow the survey with an experiment that evaluates Facebook users' responses to banner ads and News Feed ads separately to determine which types of advertising reach customers best, she said. But the negative responses toward both of these ads leads her to believe that companies should focus their efforts on building interactive, highly personalized business pages on Facebook to connect with customers.

"Like any advertising, Facebook ads have to be relevant to be engaging," she said.

ATTO Technology Introduces FastFrame 10Gb/s Network Interface Card for High-Bandwidth Connectivity.

ATTO Technology, Inc., a global leader of storage connectivity and infrastructure solutions for data-intensive computing environments, announced the launch of its latest offering in its family of high-performance products, the FastFrame™ 10Gb/s Ethernet Network Interface Card (NIC). Combining leading Ethernet technology and ATTO's 23-year expertise in high-bandwidth data transfer, the FastFrame NIC is the only card of its kind on the market offered in Quad, Dual and Single port options for PCIe 2.0 data interconnects.

Growth in bandwidth intensive data I/O environments, including Internet Protocol (IP) traffic, voice over IP (VOIP), Video on demand (VOD), High Performance Computing (HPC) clustering, combined with the available processing power in multi-core processor servers is driving users to adopt 10Gb Ethernet solutions. ATTO's 10Gb Ethernet NICs not only meet and exceed the growing demands of traditional host-to-host networking, but they also expand the possibilities to Ethernet based storage by supporting Data Center Bridging.

ATTO's FastFrame NICs, based on Intel chip technology, offers field-proven, industry standard network connectivity available for Windows, Linux and Mac operating systems, making them the most versatile 10Gb/s Ethernet cards available for high-bandwidth I/O connectivity found in markets such as media and entertainment, education and government. In addition, they provide lowest power consumption, up to 30 percent lower than similar products, easing data center budgets when it comes to overall power and cooling costs.

"With a wide variety of high-bandwidth connectivity products and a majority share in the media and entertainment markets, ATTO FastFrame™ 10Gb Network Interface Cards are a natural extension of ATTO's product portfolio," said Timothy J. Klein, president and CEO for ATTO Technology, Inc. "ATTO's FastFrame extends the benefits of 10Gb/s network connectivity to Mac OS[R] X in rich-content environments in M&E markets while also providing support for Windows and Linux servers when used in datacenter applications."

FastFrame 10Gb/s NICs will be available for shipment in late April 2011 and will be on display in ATTO's booth at SNW 2011 at Hyatt Regency Silicon Valley/Santa Clara Convention Center, Santa Clara, California April 4 through April 7 (Kiosk A5). They will also be demonstrated at NAB 2011 at the Las Vegas Convention Center, Las Vegas, Nevada April 11 through April 14 (Booth SL2510). For more information, please visit www.attotech.com, or contact an ATTO authorized representative.

Keywords: ATTO Technology, ATTO Technology Inc., Entertainment, Ethernet, Industry, Linux, Networks, Software, Technology Companies.

This article was prepared by Computer Weekly News editors from staff and other reports. Copyright 2011, Computer Weekly News via VerticalNews.com.

Saturday, February 25, 2012

Green-fingered gatherings: gardening clubs are a great way to share problems and triumphs, says Anna Weston.(Alternatives)(Brief article)

Sharing resources and knowledge comes naturally in the gardening community. Advice is given freely - often even when it is not asked for - and being able to dip into this pool of knowledge is an important part of becoming an experienced gardener. When starting out, take note of what is growing successfully in gardens nearby, see what weeds are present and always ask questions. Most gardeners love to be quizzed about their patch and a little flattery goes a long way. Information is readily available in books, magazines and online, but the internet has its limitations when it comes to seeking advice about problems that are unique to your area. Joining a local gardening club can provide this invaluable advice and support for novice gardeners.

[ILLUSTRATION OMITTED]

Gardening clubs cover everything from cultivating vegetables to growing and caring for delicate and rare plants. They all encourage members to share tips and ideas; it's an opportunity to make friends and learn something new. Allotment associations are often linked to local gardening clubs, providing help and advice to members.

[ILLUSTRATION OMITTED]

Clubs often host speaker events and tours of gardens and nurseries. By holding plant sales and seed swaps, they encourage gardeners on a shoestring budget to try new-varieties at very little risk. Clubs that offer bulk-buying benefits for garden supplies such as seeds and gardening equipment can pass on substantial discounts. Members can help each other with labour-intensive garden projects, sharing large pieces of garden equipment such as rotavators and swapping surplus vegetables.

Gardening clubs are a great way to meet local people who are dealing with the same soil, pests and growing climate as you. And more importantly, a great way to share your gardening triumphs!

For existing gardening clubs in the UK: www.gardenclub.org

How to start a gardening club: http://nin.tl/fTqH5f

Anna is office manager at New Internationalist in Oxford, and our gardening guru.