NASHVILLE, Tenn., Jan. 4, 2011 /PRNewswire/ -- 20|20 Technology, a Division of 20|20 Research, Inc., today announced the launch of QuickQual(TM) a new bundled solution delivering fast-turnaround, in-depth qualitative research. Built around 20|20's QualBoard(TM) bulletin board focus group platform, QuickQual(TM) takes advantage of proprietary processes, technology and a dedicated Qualitative Assistant to deliver on the promise of a 14-day (or less) turnaround on consumer studies in the US.
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The QuickQual(TM) bundle includes up-front planning, screener writing, help developing the discussion guide, all recruiting and incentives, participant management, assistance with probing and the delivery of a complete, customized reporting package at the close of the project.
According to Jim Bryson, Founder of 20|20, "I've been a qualitative researcher for almost 30 years... and until now, in-depth qualitative research has not been easy and has not been fast. In fact, it often takes so long that it adds weeks to the timeline or never gets done at all. We've put an end to that with QuickQual."
"QuickQual defines a new category called 'Assisted Qualitative' that delivers on the Internet's promise of speed and efficiency. In addition, our Qualitative Assistant is a research concierge guiding clients to true qualitative insights in 14 days or less. QuickQual(TM) is the perfect marriage of technology and qualitative expertise."
Bryson also said, "QuickQual(TM) was developed for two distinct groups... client-side marketers and researchers who conduct their research in-house and medium-to-large research agencies looking to get things done faster. We have even eliminated the tortuous bidding process - QuickQual is offered at a flat bundled price."
Details about QuickQual(TM) can be found at www.2020research.com/quickqual.
ABOUT 20|20 RESEARCH, INC. - 20|20 Research, Inc. (founded in 1986) is a worldwide leader in Online Qualitative Research software and support, having helped their clients conduct thousands of online projects in more than 30 countries around the globe. In addition to their industry-leading qualitative software platforms - QualBoard(TM), QualMeeting(TM), QualLink(TM) (patent-pending), QualAnywhere(TM) and QualJournal(TM) - 20|20 Research also conducts Qualitative Recruiting and operates three "Top Rated" Focus Group facilities in the U.S. - Miami, FL, Charlotte, NC and Nashville, TN.
SOURCE 20|20 Research, Inc.
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