Research and Markets: Romania's Telecom Market to Grow To RON16.5bn ($5.0bn) In the 2010-2015 Period.

M2 PRESSWIRE-June 27, 2011-: Research and Markets: Romania's Telecom Market to Grow To RON16.5bn ($5.0bn) In the 2010-2015 Period(C)1994-2011 M2 COMMUNICATIONS

RDATE:27062011

Dublin - Research and Markets(http://www.researchandmarkets.com/research/19ea2c/romania_telecom_in) has announced the addition of the "Romania Telecom Intelligence Report - Intense Competition and Consolidation Continue to Drive the Market" report to their offering.

The Romanian telecom market contracted by 8.1% in 2010, from RON14.9bn ($4.9bn) in 2009 to RON13.7bn ($4.3bn) in 2010, as both residential and business customers implemented cost optimization strategies. In addition, the price wars among UPC, RCS&RDS and Romtelecom, aimed both at keeping existing subscribers as well as gaining new ones, had a negative effect on the overall revenue picture of the market. As economic recuperation slowly takes place, we expect Romania's telecom market to grow to RON16.5bn ($5.0bn) in the 2010-2015 period, at a CAGR of 3.7% in local currency terms, representing a cumulative service revenue opportunity of RON89.0bn ($27.0bn) at the same time.

We forecast that the investments in next-generation networks, spurred by regulatory activities and the implementation of the National Broadband Strategy, will result in a higher proliferation of broadband access both on the fixed and mobile side. Bundling of services, which is practiced by the majority of the operators, will accelerate the already pronounced fixed-mobile convergence trends.

Like other Central & Eastern European countries, the fixed telephony market is impacted by the shift to mobile telephony and VoIP services. Thus we expect the mobile segment to increase its share of the total revenue pie from 63% to 64%, also owing to growth coming from mobile Internet propelled by proliferation of 3G+ and the spread of smartphones.

Affordable, budget bundles continue to attract customers hit by the economic crisis, while high speeds and rich content remain important as competition intensifies in Romania, according to a new report.

Romania: Intense Competition and Consolidation Continue to Drive the Market offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and monitors the introduction and spread of new technologies.

Pyramid Research forecasts that the investments in next-generation networks, spurred by regulatory activities and the implementation of the National Broadband Strategy, will result in a higher proliferation of broadband access both on the fixed and mobile side, say Sylwia Boguszewska, analyst at Pyramid Research and author of this report. Bundling of services, which is practiced by the majority of the operators, will accelerate the already pronounced fixed-mobile convergence trends, she indicates.

Operators should take advantage of the National Broadband strategy and target the under penetration of broadband in rural areas. Mobile operators offer a range of laptops and netbooks, which, if bundled with mobile Internet subscriptions, are available at a discounted price. Pyramid expects bundling of netbooks with data access to become more prominent because operators will be targeting people without access to a PC or fixed broadband, especially in rural areas, indicates Boguszewska. As these are the areas with lower spending power, partnering with vendors such as Huawei or ZTE is an option for provision of affordable netbooks and dongles, notes Bogszewska. Having a well-diversified device portfolio, with low-cost smartphones, as well as attractive dual-SIM phones, will be key to success.

Key Topics Covered:

-Executive Summary

-Market and Competitor Overview

- Romania in a regional context

- Economic, demographic and political context

- Regulatory environment

- Demand profile

- Service evolution

- Competitive landscape

- Major market players

-Segment analysis

- Mobile services

- Fixed services

- Pay-TV

- Convergence

-Identifying Opportunities

For more information visit http://www.researchandmarkets.com/research/19ea2c/romania_telecom_in

Source: Pyramid Research, Inc.

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